Remember we said, we will be posting the interview with Anca Ventura (Senior Manager Portfolio, Planning & Analytics, Nokia) soon. Well, here it is. This was taken at the Nokia Lumia launch in Karachi, Pakistan. Let’s get on with the interview now.
Q. What is the purpose of this event?
The first thing is the global launch of Nokia smartphones, in particular partnering with Microsoft to bring Lumia product line with Windows Phone. For us, today is very important. We are officially launching Windows 8 phone devices in Pakistan partnering with Microsoft. Windows Phone 8 and Windows 8 is our market point in history for the operating system. You will not only see in the market, devices launch with windows phone 8 but we are expanding ‘online’ system to increase partnership with Microsoft and other partners.
After a few delays, Nokia Pakistan finally had their most-awaited Switch to Lumia event in Karachi on 12th February 2013. This event marked the official launch of the current Lumia series of devices by Nokia in Pakistan — and it is safe to say Nokia has been the only manufacturer in Pakistan to officially bring Windows Phone 8 devices.
Nokia launched the new high-end Nokia Lumia 920, the mid-range Lumia 820 and the budget model Lumia 620 in an amazing event held in Karachi. Several media representatives and bloggers from all over Pakistan (including us) were invited to attend the launch ceremony. The last time we were invited, it was the very first global launch event by Nokia from Pakistan. The new Nokia Lumia series has been launched in partnership with Moblink, and is now available across Pakistan on selected stores. More on this after the jump.