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i’m Initiative by Windows Live, Donate Money

Ever wondered why people have this i’m emoticon in their nicks in Windows Live Messenger? Well, this is what I use to think, when I didn’t know what this i’m emoticon is all about.

Last night, while going through the pages of Windows Live website I came across the home page of i’m that cleared all the questions I had about this i’m graphic.

i’m is a new initiative from Windows Live Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program’s advertising revenue with some of the world’s most effective organizations dedicated to social causes. They’ve set no cap on the amount they’ll donate to each organization. The sky’s the limit. There’s no charge, so join now and put their money where your mouth is.

i’m is about making a difference. Not in a huge expensive way, not in a time-consuming way. But in a simple, effective way.

You won’t have to change your conversation to change the conversation. With every instant message you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It’s simple. All you have to do is join and start an instant messaging conversation. They’ll handle the donation.

Once you’ve signed up, every ad you see in your message window contributes to the grand total they send to the causes.

Exciting isn’t it? So, why not join now!

Joining is a simple process, which is explained below.

  1. From your Contacts window, click the arrow next to your name and select “Options”.
    Screenshot
  2. Next to your name, type one of the following codes, including the asterisk, for the cause you’d like to support.

    Text Code Cause
    *red+u American Red Cross
    *bgca Boys & Girls Clubs of America
    *naf National AIDS Fund
    *mssoc National MS Society
    *9mil ninemillion.org
    *sierra Sierra Club
    *help StopGlobalWarming.org
    *komen Susan G. Komen for the Cure
    *unicef U.S. Fund for UNICEF
  3. Click “OK” to complete the sign-up process.

That’s it! Simple, eh? Spread this as much as you can, because still there are people who are unaware of this program by Windows Live. So everyone put up this tag and you are in this program, helping millions of people while you chat with your friends, colleagues etc.

I hope you guys got my point of writing this post. ;)

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